Listen. I’m not the coach for everyone. Far from it. I’m for the ones who only pursue excellence. The ones who know their expertise is red-hot, but not enough of the right people with deep pockets know about it. The ones striving to build a remarkable reputation + revenue stream because they know that’s exactly what they deserve.
The ones who want a high-performance coach to push them, challenge them, and help them see that they’re capable of even more than they even dared dream of. (And their dreams are already COLOSSAL.)
The ones who think taking risks is as important as breathing. The ones who don’t believe in failure because they know it’s not real. The ones who want to use fear as a tool, not an obstacle. The ones willing to outwork their imposter syndrome.
I AM defiance. It’s in my blood to challenge everything and everyone (more on that below…), so you better be ready because it’s coming whether you like it or not.
I’m audaciously direct. I say what I see without dilution or censorship because I’m not here to tell you what you want to hear and we haven’t got time to waste.
I’m the embodiment of my years and years of expertise. I wasn’t born yesterday so don’t assume I’m one of those “coaches”. I’ve got questions and answers you haven’t considered and they’ll change everything. Literally.
I lead without the limelight. I’m not the loudest but I’m the deadliest. I’ll encourage you to do wildly uncomfortable things, but you’ll feel seen, supported, and secure in my presence.
I’m relentlessly ambitious. I think so big and move so fast most people can’t keep up. I’ll see where you’re putting limits on yourself and burn them to the ground.
I believe defiance IS differentiation. It’s one of the reasons it’s scary. Standing alone in power and integrity is better than standing amongst others in denial of their desires.
Defiance is stealthier than rebellion.
We’re not rebelling because it’s cool and we want attention, we’re defying because things have to change.
Growing up in a strict household, I was “one of those kids” who enjoyed reading encyclopaedias. (This was before Google existed, okay?!) If I had a question, my parents would tell me to look it up. So I did. Books became my best friends. Studying became my hobby. Discipline became my default.
But I soon realised being smart isn’t enough. You need to pair knowledge with action to see change, and this is the approach I take to coaching. I’m not going to just feed you information, I’m going to inspire you to act on it in ways other people won’t and don’t. Consistently. That’s how unreasonable results are created.
When I ditched academia to be a professional dancer and got selected as the first sponsored Nike dance athlete by accident (more on that in a minute), I found myself fighting an upward battle. But when you love something enough, fighting for it becomes part of the fun. Teaching people from all different backgrounds to dance meant adapting my teaching style to individual learning styles, and being this dynamic as a dance teacher has made me an infinitely more powerful coach. Dance taught me that if you break things down enough, you can do anything. There is no piece of choreography that can’t be learnt so long as you break the dance moves down methodically. The same goes for business moves. You can reach any goal — however extreme — so long as you know how to get there. I call this Engineering Extraordinary.
I’ve questioned authority and searched for “a way to do this better” at every single opportunity. Half-assing, corner-cutting, and accepting the status quo have never been options for me, and I don’t accept these traits in people who hold positions of power. (It’s why when I had a job as a McDonald's cashier, I started at 9am and was fired by 11.45.) I’ve been fired from pretty much every job I’ve had because I held people accountable to higher standards when they didn’t want to be, which is why entrepreneurship was inevitable for me.
As a coach, I will not be your yes person. I will be your fiercest supporter, most loyal champion, and most compassionate confidante, but I will not let you off the hook when I believe you can be better. (And yeah, you can be better.)
My love affair with dance all started when a wedding DJ played Boom Shake The Room and everyone went wild for it. The feeling of moving to music was electric and I begged my parents to let me take dance classes. They thought I’d grow out of it and become a forensic pathologist. (Spoiler alert: I didn’t.)
Dance showed me that I had an identity outside of books. It didn’t matter that I was taller and bigger than everyone else. It lit a fire in me that my biomedical science degree couldn’t. Which is why when I realised that I was dreaming about dance all day and half-assing my studies, I had to defy my parents and listen to what I wanted for myself, not what they wanted for me.
Fast forward a few years and I found myself working in the dance industry, an industry that didn’t allow me to audition for most jobs because I was still taller and bigger than what was deemed “acceptable”. So, eventually (naturally), I gatecrashed one. I didn’t wait for the opportunity, I created it… And I booked the job. A music video for Misteeq. This taught me that I could be different and still belong.
So when I later found myself at a HUGE Nike audition by accident, I treated it as a joke. I believed it was impossible for someone like me, who didn’t look the part or act the part, to be chosen as the first Nike sponsored dance athlete and front a global campaign. So I did what I wanted instead of what they wanted. And that is the exact reason they chose me. I dared to defy them. I dared to stand out. I dared to stand for something unexpected.
Signing with Nike changed my life, but it didn’t change me. Over the 7 years I was sponsored by them, travelling the world to bring communities together through dance, I would question campaign strategy and volunteer ideas. This meant when I didn’t want to be a performance athlete any more, Nike asked me to become a consultant.
The next few years, consulting for household names like AEG Europe, The BBC and Footlocker became my brilliance. I inhaled marketing and branding, PR, sales, events, and all things business strategy. And I was hired again and again because I wasn’t scared to be the questioner, the challenger, the devil’s advocate. Not to cause a ruckus, but to create better results. Even to this day I’m less intimidated by a boardroom full of powerful people than I am a group of toddlers. (And I say that as a mother.)
Alongside global brand consulting, I set up my own award-winning animation studio. It was a massive financial success out the gate. The problem? I hated running it. In fact, the only parts I enjoyed were speaking externally about building a profitable business and hiring and training team members based on their goals and how they liked to learn. (See a pattern here?) I didn’t know it, but this was the start of my business coaching journey. When I woke up, working with my team and helping them thrive was more exciting to me than the bottom line numbers.
So many entrepreneurs wanted to know how I’d grown the business so fast — and I wanted to empower them to build the businesses they wanted based on who they were. As hard as I’d worked to build that company, ditching it became the only option, and Coach Kym was “officially” born. Because the only thing I wasn’t prepared to defy was my own damn destiny.
For the last ten years, I’ve coached some of the world’s most incredible creatives and consultants to create wild levels of success. Both through my own coaching business, and as the former head private coach for Book Yourself Solid®.
Over the next five years, my mission is to help 500 leaders-in-the-making grow a business that allows them to express their true selves, attracts epic clients that pay handsomely, builds them remarkable reputations + revenue streams, and gives them their personal freedom back.
Something tells me you’re one of them.
But in order to win… You have to move.
Dauntlessly.
Decisively.
Defiantly.
Whether you want to change one mind, or change the whole world, I hope you’re ready. Because what you’ve always wanted is coming for you at lightning speed.
